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Thursday, April 25, 2024

China market poised to surge in Q4

Wellness tourism key to lure high spenders

Chinese tourists enjoy the relaxed ambience on Karon beach in Phuket. (Photo: Achadtaya Chuenniran)

Luxury hotel operators are expecting the Chinese market to pick up stronger late this year as there were no notable bookings from the mainland in the first quarter.

Ho Ren Yung, senior vice-president of brand and commercial at Banyan Tree Group, said the company has seen an increase in bookings driven by Chinese tourists from February, particularly the high end and luxury segment as well as business travellers.

However, Ms Ho, the daughter of Banyan Tree’s founders, said the group still maintains a conservative forecast that the Chinese market will come back…

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