The Mall Group is also investing 150 million baht on a rabbit-themed festival.
Mr Nattakit, centre left, and Mr Bron, centre right, promote ‘The Great Chinese New Year 2023’ campaign.
Central invests B300m
Central Pattana Plc has joined hands with Central Department Store under Central Retail Corporation to invest 300 million baht in “The Great Chinese New Year 2023” campaign at shopping centres and Central department stores nationwide.
Nattakit Tangpoonsinthana, executive vice-president for marketing at Central Pattana, said the synergy between Central shopping centres and department stores was a key force driving Thailand’s economy and tourism.
“In the first quarter, we are focusing on three main marketing strategies to help push forward the economy and tourism in the country to fully welcome the return of tourists from all over the world, with Chinese…