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Wednesday, March 29, 2023

Cashing in on superstition

Tourists pray at a Buddhist temple while visiting Bueng Kan.

In an uncertain world, people become anxious or worried for various reasons, including emerging diseases and epidemics, high living costs, war and job instability.

Adjusting personal behaviour or business strategy seems an inadequate response for some people, leading to superstition playing a prominent role in the lives of Thai Buddhists.

In the wake of the pandemic, many people turned to good luck charms, superstitious objects and occult rites, known as mutelu, by visiting revered places or relying on talismans.

Products related to faith, available in famous temples, retail shops and online channels, are in high demand as people believe they can fix their…

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