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Business – “Celebrating Chinese New Year in Thailand: A National Festivity and Regional Travel Attraction”

Article Summary:

BANGKOK, THAILAND – Bangkok is set to shine as a vibrant cultural and retail hub during the Lunar New Year in February 2026. The city will become a festive center, showcasing its rich heritage, diverse gastronomy, and unparalleled shopping experiences.

Though Songkran is Thailand’s traditional New Year, the Chinese New Year is deeply rooted in the country’s history, influenced by generations of Thai-Chinese culture. This festival creates a significant boost in travel and consumption, drawing both domestic and international visitors.

From February 12 to 22, 2026, Bangkok will be alive with celebrations, offering meaningful cultural experiences and high-end lifestyle options. As the Asia-Pacific travel market continues to rebound, Bangkok remains a compelling destination for those looking to immerse themselves in festive traditions.

Original Article:

Chinese New Year in Thailand: A National Celebration and a Regional Travel Magnet

BANGKOK, THAILAND – Media OutReach Newswire – 10 February 2026 – As Asia-Pacific travel continues its strong rebound, Bangkok is reaffirming its status as one of the region’s most compelling cultural and retail destinations—particularly during the Chinese New Year season. In February 2026, Thailand’s capital will transform into a festive hub of heritage, gastronomy, and world-class shopping.

Voralak Tulaphorn Chief Marketing Officer, The Mall Group

While Songkran marks Thailand’s traditional New Year, the Lunar New Year holds cultural significance across the country, shaped by generations of Thai-Chinese heritage. Each year, the festival drives one of Thailand’s most dynamic travel and consumption periods, attracting domestic and international visitors seeking meaningful cultural experiences alongside premium lifestyle offerings.

From 12–22 February 2026, The…

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