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Friday, March 29, 2024

Business booms for Ireland’s chilli sauce makers – The Irish Times

Hot sauce is a serious business. Just ask musician Ed Sheeran, who recently launched his own range of the spicy condiment that he plans to sell worldwide. “I’ve had them on tour with me recently to try them with all sorts of meals,” the singer says, claiming that he uses his Tingly Ted’s sauces on his three meals each the day.

It’s a far cry from when Michael (Mic) Wejchert, founder and chief executive of Mic’s Chilli, started making hot sauce commercially in Ireland in 2010.People told him he was crazy, and that his company would go bankrupt, “because no one in Ireland likes hot sauce”.

Wind the clock forward 13 years and Mic’s Chilli makes 14 different hot sauces at its production plant in Kilcoole, Co Wicklow, with another two going into production in the next couple of months. The brand is instantly recognisable, largely on account of its Day of the Dead inspired…

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