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Business – Agoda Reports Early-Stage Localization Boosts Guest Spending in 92% of Hotels in Thailand

Article Summary:

Agoda’s latest report reveals that 92% of hotels in Thailand implementing early localization strategies are experiencing increased guest spending. This study highlights how customized guest experiences and digital partnerships are helping Thai hotels thrive amid a surge in intra-Asia travel.

With over 35 million annual visitors and more than 17,000 hotels, Thailand continues to be a key destination for regional tourism. Agoda’s findings suggest that hotels that go beyond traditional hospitality practices and invest in tailored services can effectively differentiate themselves in a competitive market.

The growing trend of localization not only enhances guest satisfaction but also strengthens revenue opportunities for hotels. As the tourism landscape evolves, adapting to the preferences of travelers is becoming essential for success in the dynamic Thai hospitality sector.

Original Article:

Agoda Reports Localization in Early Stages Lifts Guest Spend for 92% of Thailand Hotels

Insights from Agoda reveal how integrated, tailored guest experiences and digital partnerships are helping Thai hotels stand out amid rising regional travel

SINGAPORE, Feb. 4, 2026 /PRNewswire/ — Digital travel platform Agoda, in its latest “Tailored to Win: How Hotels are using Localization to Capture Asia’s Tourism Boom” report focuses on Thailand, revealing that 92% of hotels engaging in early stages of localization strategies are seeing higher guest spend as intra-Asia travel accelerates. The survey found that hotels that are moving beyond standard hospitality and investing in tailored guest experiences may be gaining a competitive edge in an increasingly diverse and dynamic market.

Drawing more than 35 million visitors annually and home to more than 17,000 hotels nationwide[1], Thailand remains as a regional tourism hotspot and a key hub for intra-Asia travel. The…

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