Brand Safety What brands need to know to protect their reputation • Thumbsup

Brand safety is a reduction in advertising risk. This means taking measures to protect brands from events that could threaten their brand’s reputation. For the most part, these measures focus on preventing ads from featuring inappropriate content. For example, companies can create brand safety measures to prevent paid ads from appearing in branded content. If this happens, people may mistake such a stance as to support these content. which the results of the study from Digital Turbine It found that 49% of consumers said their brand awareness was negatively impacted when brand content appeared alongside unwanted content.

Protecting your brand reputation requires collaboration. Foresight and planning, but another way to protect your online business is to create brand safety guidelines that understand and handle social media properly.

Communications and marketing professionals need to be mindful of potential brand safety, including:

• Social ads that appear alongside harmful or damaging content.
• User-generated content that contains false claims about a product or brand.

Social media is also a powerful risk detection and prevention tool. The benefit of this listening is that brands can use it to track broader conversations and to identify potential sources of conflict before it gets out of control. Because nowadays social media has become the center of everyday life of consumers. It’s the first place they turn to information, entertainment, or channels of opinion. If companies want to be in favor of these prioritized stakeholders They will need to rethink their brand safety guidelines from a social media voice-first perspective.

Source: bannerflow.com