Bluebell aims to triple growth in bond sales

Expected to generate B15bn this year

Bluebell Securities, the operator of an online bond subscription system, is aiming for 300% growth in bond sales to 15 billion baht this year and plans to launch four new products starting in the second quarter.

Chief executive Narisara Chaiwathana said although Bluebell is a new player in the industry, the company aims to quadruple growth this year with its business plan.

Bluebell received a securities licence from the Finance Ministry in March last year and was authorised by the Securities and Exchange Commission (SEC) to begin operating a securities business that underwrites debt securities in mid-June.

The company started selling debt securities in June, achieving 5.5 billion baht in sales of debentures within six months of commencing operations.

“I am confident Bluebell will be able to make a…