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‘Blind box’ craze grips China’s youth and mints toymakers a fortune

‘Blind box’ craze grips China’s youth and mints toymakers a fortune

China’s mania for ‘blind boxes’ has made fortunes for toymakers and even caught the attention of those in power

BEIJING – Tiny unicorns and cartoon girls in clown costumes line the shelves of Wang Zhaoxue’s study in Beijing — tokens of China’s mania for “blind boxes” that has made fortunes for toymakers and even caught the attention of those in power.

The 18-year-old music student is one of the legions of young Chinese hooked on snaffling up the toys — from pop art-inspired figurines to…

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