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Thursday, April 25, 2024

Big Tech Seeks Its Next Fortune in the Metaverse

The augmented- and virtual-reality global equipment market is expected to grow by more than 50% this year, according to data from International Data Corp. Bloomberg

The bets that Facebook parent Meta Platforms Inc., Microsoft Corp. and others are placing on the metaverse reflect a growing belief that the emerging virtual realm will unlock serious real-world dollars.

The metaverse remains more aspirational than real, and its biggest supporters don’t expect it to be built quickly. Proponents though see a range of possibilities, from selling the hardware and software needed to access the metaverse to hawking virtual goods, services and advertisements within the digital world.

Companies big and small have started outlining business plans for the metaverse.

Microsoft last week said it would roll out software…

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