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Thursday, April 25, 2024

» Best Western betting on Thailand with eight new hotels

Best Western betting on Thailand with eight new hotels

Best Western is looking east. The U.S.-based global hospitality group will open eight new hotels in Thailand this year to capitalize on the Kingdom’s resurgent tourism, and as part of its expansion across the Asia-Pacific region, a top-ranking executive said last week.

Best Western Hotels (BWH) operates 16 properties in Thailand under three brands: one World Hotels Collection hotel, 13 Best Western Hotels and Resorts properties, and two Sure Stay Hotels. The new ventures represent a 50 percent increase in BWH’s Thai portfolio.

They include properties in Bangkok, Phuket, Chiang Mai, Pattaya and Hua Hin, basically all the major tourism centers in the Kingdom. Koh Samui and Koh Phi Phi…

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