Following New York (2014) and Shanghai (2017), Bundesliga champions Bayern Munich are opening their third overseas office in Bangkok, the club said yesterday.
The Thai capital is a hub for the Southeast Asia region, which the German side plan to develop as their next focus market outside of Germany after the US and China.
Bayern intend to use their Bangkok office to intensify direct contact with people who love football, to develop partnerships and to expand existing partnerships for the promotion of youth football.
From Bangkok, numerous supporters in Southeast Asia, as well as fans in India and Oceania, can be reached with greater ease.
The Bangkok office will be led by Maximilian Haschke in his position as the club’s head of Southeast Asia.
“Football is the number one sport in Thailand and…
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