Bata (Thailand), the local arm of a global footwear company, expects the country’s 102-billion-baht footwear market to be active this year as foreign tourists return and many locals resume their shopping habits.
Wilasinee Parnurat, the company’s country manager, said consumers have resumed their daily routines and are eager to buy shoes since pandemic restrictions eased in the second half of last year.
Boosted by this positive sign, Thailand’s footwear market is expected to grow by up to 9% in 2023, compared with a projection of 7% issued at the end of last year.
The country’s footwear industry resumed growth of 20% last year over 2021 after contracting by 20% for two years in 2020…
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