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Monday, June 17, 2024

Bangkok Post – Apple’s AI push causes market stir

Impact on iPhone sales debated, while Elon Musk says he would ban ChatGPT-equipped devices

Apple CEO Tim Cook attends the annual worldwide developer conference at the company’s headquarters in Cupertino, California on Monday. (Photo: Reuters)

Apple’s worldwide developer conference on Monday was about more than just infusing its software with the latest artificial intelligence technology, including ChatGPT.

It was also about selling more iPhones.

Facing choppy consumer spending and resurgent tech rivals, Apple has looked to AI as a way to invigorate its loyal fan base…

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