Blurring the lines between fantasy and reality, virtual influencers are hugely popular with teenagers and will yield increasing power as interest grows in the ‘metaverse’, industry experts say.
BANGKOK: Sporting neon hair and flawless skin, Bangkok Naughty Boo is one of a new generation of influencers in Asia promising to stay forever young, on-trend, and scandal-free — because they are computer generated.
Blurring the lines between fantasy and reality, these stars are hugely popular with teenagers in the region and will yield increasing power as interest grows in the “metaverse”, industry experts say.
“I’m 17 forever, non-binary, with a dream of becoming a pop star,” Bangkok Naughty Boo — who uses they/them pronouns — said in an introductory video sent to AFP.
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