Shoppers flock to the Apple Store at CentralWorld in Bangkok early on Friday to be among the first to own one of the new iPhone models. (Photo: Nutthawat Wicheanbut)
The latest iPhone hits stores in many countries, including Thailand, on Friday, and Apple Inc is counting on well-heeled shoppers to make the device a hit during a year of roaring inflation and shaky technology spending.
The iPhone 14 line-up reserves the best features for the high-end Pro models costing at least $1,000. And based on pre-order data, the strategy is already working with consumers, who have turned the most expensive new iPhone into the most popular version.
Though overall spending on mobile devices and computers is slowing this year, there is still…
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