Apple’s new podcast subscription option could help the iPhone maker keep more content amid surging growth in the segment from Spotify.
SAN FRANCISCO: Apple is adding a subscription option to its pioneering podcasting service, evidently moving to fend off fast-growing rival Spotify.
Beginning in May, podcast fans around the world will be able to sign up for subscriptions for perks such as ad-free listening or exclusive content from creators, the tech giant said during a streamed media event Tuesday.
“Now, you can help your favorite podcasters build their business and fuel their creativity,” Apple chief Tim Cook said during a presentation from the company’s headquarters in Silicon Valley.
The subscription feature comes with an overhaul of the Apple Podcast platform that lays credit to kicking off the trend…
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
