The inverted red iconography against a granite wall is the first thing that catches your eye once you arrive at The Standard, Hua Hin on Naresdamri Road, the first Thai property of the famous US hotel brand. It serves as a hint that your stay will come with surprises, turning your expectations of hospitality upside down.
You may perhaps be aware of The Standard via two episodes of Sex And The City (if you’re among the oldest millennials such as moi) that used The Standard Hollywood as their location. Or more recently, pictures of the star-studded Met Gala after-party in the Boom Boom Room of The Standard, High Line where Katie Perry once showed up as a glorified hamburger. Opened on Dec 1, The Standard Hua Hin isn’t as rowdy as the aforementioned two, being a lush resort that sits on the calm Hua Hin beach.
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