Amazon Launches Content Slates in Thailand, Indonesia and Philippines – The Hollywood Reporter

Amazon launched localized versions of its Prime Video service on Monday in key Southeast Asian markets — Indonesia, Thailand and The Philippines. The tech giant boosted its subscriber push in the three markets by simultaneously unveiling slates of localized originals for each territory, as well as discounted introductory Amazon Prime membership offerings.

Amazon Prime Video launched in Southeast Asia in 2016, but the versions of the service available in the region have never featured the local-language interfaces, subtitling and original content offerings that are common in more developed markets.

That changes Monday in Southeast Asia’s three biggest markets, where Amazon Prime is relaunching with seven-day free trials, followed by special discounts that will last until the end of the year — 59,000 Indonesian rupiah ($3.98), 149 Thai baht ($4.10)…