New concept dubbed Mobile First, App First
Advanced Info Service (AIS) is upgrading its My AIS mobile application to become a super-app, which is expected to be launched by the middle of the year under the concept of Mobile First, App First.
The super-app will offer a wider range of products and services to serve its users’ daily digital lifestyles. They will include features pertaining to entertainment, insurance, finance, retail, health, lifestyle, and food and beverages.
The company expects consumers to use these products and services all day,…