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Saturday, April 20, 2024

AIS betting on leading e-sports regionally

Mr Johnston, centre right, and Oranuch Lerdsuwankij, chief executive of Techsauce Media, second right, at Wednesday’s e-sport summit.

Thailand’s e-sports market is expected to reach 30 billion baht in value next year, up 10% from 27 billion baht this year, although growth remains smaller relative to other key Asean markets as gaming in Thailand is perceived negatively among members of the public.

Mobile operator Advanced Info Service (AIS) believes Thailand still has the potential to become the leader in the e-sports business in the Asean in terms of market size and the number of players in the future.

Mobile gaming is the most popular gaming engagement in Asean, with mobile gamers accounting for 81% of the total gamers, according to Newzoo, a global games and e-sports market research firm.

In Thailand,…

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