AEG Expands Its Asia Pacific Footprint

As AEG steps up its presence in Asia Pacific through a slate of concerts, tours and a growing portfolio of venues, the live entertainment giant appoints veteran executive Matthew Zweck to lead its sponsorship division.

Announced Tuesday (Oct. 4), Zweck is named VP, global partnerships, APAC for AEG. 

Based in the business’s Australian HQ in Melbourne, Zweck is responsible for leading the expansion of AEG’s sponsorship division throughout the region with a focus on forging strategic partnerships for its assets in Japan, South Korea, Thailand, Australia and New Zealand.

According to a statement, Zweck and his team will work closely with Mushroom Group for concert tours, festivals and other live entertainment properties produced by Frontier Touring, which formed a joint venture in 2019 after a ten-year handshake arrangement.

The new regional office also has duties for…