Sponsors, investors dump K-drama ‘Snowdrop’ over ‘distortion of history’
published : 22 Dec 2021 at 16:54
SEOUL: The fate of new Korean drama “Snowdrop”, featuring an idol from the K-pop girl group BlackPink and popular actor Jung Hae-in, is in the balance with calls to boycott its producers and sponsors over the show’s politically provocative subject matter.
Photo: JTBC via Pulse
Puradak Chicken, a local chicken franchise that uses Jung Hae-in — Snowdrop’s lead actor — as an advertising model, has become the latest to withdraw its sponsorship for the new TV series broadcast by JTBC.
risky mix of South Korea’s democracy legacy with North Korean theme has…