BANGKOK — Thai conglomerate Charoen Pokphand Group announced on Tuesday it is changing the name of its Tesco stores in Thailand and Malaysia to Lotus’s.
CP took over the stores from British retailer Tesco last year. With the change, the Tesco brand, which expanded into Southeast Asia in the 1990s, will disappear from the region.
The first revamped store in Bangkok opened for testing purposes on Monday. In Thailand, the stores had previously operated under the Tesco Lotus brand. The logo has been changed from a white background with red and green lettering to a green-hued design. The move is aimed at renewing the company’s image.
The smaller Tesco Lotus Express stores will be renamed Lotus Go Fresh.
There are about 1,900 Tesco stores operating across Thailand. Ek-Chai Distribution System, which runs Tesco’s Thailand operations, made an official statement.
