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Tuesday, April 30, 2024

Musk starts Twitter job cuts, advertisers hit pause

In this file photo taken on March 14, 2019, Tesla CEO Elon Musk speaks during the unveiling of the new Tesla Model Y in Hawthorne, California.

Twitter Inc plans to start cutting staff Friday, the company said in an email to employees.

Billionaire Elon Musk plans to eliminate half of Twitter’s workforce, making good on plans to slash costs at the social media platform he acquired for US$44 billion last month, people with knowledge of the matter have said.

“In an effort to place Twitter on a healthy path, we will go through the difficult process of reducing our global workforce on Friday,” Twitter management said in an email reviewed by Bloomberg. According to the management, it recognised that this will impact a number of…

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