Chula alumni team in cooperation with the CU Innovation Hub has come up with the idea of “Kollective” a new start-up that provides the tools and services for full-scale marketing of influencers. With the analysis using big data, the best influencers are chosen to increase sales volumes in your business.
At a time when everyone searches for the information they need on the internet, the data of a product or service created by its brand might not respond fully to the consumer who has the tendency nowadays to read up reviews from actual users. This is why the influencer or Key Opinion Leader (KOL) has emerged as a key factor that makes it easier for customers to make a purchase decision for certain products or services.
For this reason, many product brands have turned toward influencer marketing creating quite a stir that “Jay” Warapol Lowattanamart from the Faculty…
