Major French retailer Auchan, whose logo is pictured on a shopping center in Moscow on March 24, 2022, has remained in Russia, prompting Ukrainian President Volodymyr Zelensky to insist that “French companies must quit the Russian market”
NEW YORK: American professor Jeffrey Sonnenfeld is putting public pressure on Western companies that maintain operations in Russia despite its war against neighboring Ukraine.
The Yale University expert on management and leadership has them on a list publicly posted for consumers and investors around the world to see, the idea being that the shame will make the businesses change course and leave Russia.
Sonnenfeld believes that the tougher daily life is for Russian citizens, the more motivated…
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