Breitling forays into F&B
published : 11 Mar 2022 at 04:00
Established in 1884, Breitling is a contemporary brand that has plunged into the hospitality sector.
The Swiss watchmaker has incorporated a café and its first-ever restaurant in its new and largest flagship store located in the fashionable Hannam district of Seoul, South Korea.
“It’s the complete Breitling experience under one roof,” says CEO Georges Kern. “This new flagship is unlike anything you’ve ever seen in watch retail. From the moment you step in, you’ll recognise the relaxed,…